For years, marketers have been
pitting SEO and content marketing against each
other, with some even arguing over the best one business owners should use. Upon
close inspection, however, the fact remains that SEO and content marketing work
hand in hand. No matter how well a website is optimised for search engines, it won’t
rank well if it has nothing to offer but irrelevant, poorly written content.
Monday, September 28, 2015
Monday, September 21, 2015
When people read a website, they often ignore the typography, which is what it’s supposed to do. The only time a web page’s typeface should be prominent is when it’s intentionally drawing attention to itself. That’s a hallmark of good web design and the main reason is that websites are supposed to be read easily. If a site’s typography is horrible, then people wouldn’t be able to read it properly and that could reduce a site’s visitors.
Companies want their products to sell well and they invest much in marketing efforts. One of the more effective marketing options nowadays is social media marketing. When a product generates buzz in the social media sphere, more people would be able to hear about it. This means greater exposure and greater chances of making a sale, especially if advertised in the right venue.