Friday, February 26, 2016
Understanding the Basics of Search Engines, Optimisation and Marketing
Comprehending the design of a search engine is necessary if you are to come up with optimisation methods that utilise it. A search engine returns results when online users input certain queries. The design of a search engine allows it to give answers that cater to more than just the surface question. Search engines look for the question behind the query. They consider internal factors of a web page and external ones as well before they select the pages to showin the results. The design of a search engine seeks to improve the quality of results that searchers get.
Tuesday, February 23, 2016
How Effective Marketing and the Right Web Design can Help You Succeed
Website design is a big influencer of online purchases. Most shoppers
today search for what they need online, and businesses cater to that through
their websites. The structure of a site will determine how well you conduct
online sales, and the design of your site will impact how users locate the
products or services they are searching for. With the right website design, you
can lead customers through the different stages of online shopping up until
they make their purchases.
Thursday, February 18, 2016
Learning the Basics of Social Media Optimisation: Connecting People
Getting your brand, business name or event into the public eye used to
be a daunting task, but social
media has made advertising much more accessible even to smaller groups.
Social Media Optimisation is the process of using these giant online media hubs
as a tool to advertise your business via the multiple avenues which include:
Monday, February 1, 2016
Learn More About Bounce Rate and How it Can Affect Your SEO Efforts
The bounce rate of a website is simply the number of visitors
that leave after only viewing one page; essentially the number of visitors who
bounce away from the site before delving deeper.
Bounce rate can greatly affect your search engine ranking. A search engine's top priority is to provide its users with the best possible results, so it is constantly churning data to achieve this.
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